It represents quite a few IT challenges to capture, store, search, structure and visualize these data. However, the real challenge lies elsewhere. In how organizations, like yourself, can extract value from it for yourself and your clients. The opportunity big data presents Last year we published a blog post about the enormous amount of data […]
You can only manage what you measure; an old and true cliche but it’s a little more complicated than that. In our last blogpost we focused on Advertising Value Equivalency and how your conclusions can be wrong if you focus on stand-alone measurements and fail to examine the context. Today we’re going to talk a […]
In our last blogpost we witnessed the excitement before the release of the new Coca Cola commercial marking the countdown to the holidays. This time we’re going to zoom in on Coca Cola’s advertising value and we’re going to focus on one country only in this example. We’ll demonstrate that the Advertising Value Equivalency can […]
Detecting patterns in Twitter using mood state analysis Success in advertising means people get excited about your brand. Today we’ll show you an example of a company that’s very successful at this for many years and how we can demonstrate this using mood state analysis via BuzzTalk. Analyzing a BuzzReport for Coca Cola we noticed […]
Today we introduce a brand new BuzzTalk powered app that captures the semantic web via a gaming interface. Mining the semantic web The internet is growing rapidly as methods for publishing content have become freely and easily available to anyone. This presents opportunities to analyze this content on a high level as it becomes impossible […]
In this blogpost we highlight a scientific article “Sponsoring, Brand Value and Social Media” that was published in december 2012 by Zauner et al. to see whether we can draw any conclusions from this that may help companies in their marketing. Various scientific disciplines, ranging from sociology to marketing, show interest in the relevance of […]
What is an online community? An online community, sometimes called a ‘virtual community’, is a group of like-minded individuals connected by online interactions. It’s members enable the existence of the community by sharing information and helping each other. Online communities can be found on forums, weblogs and social network sites. The theme of the community […]
Today is a special day for us since Herman Vissia, founder of BuzzTalk and CEO of Byelex, is completing his Ph.D. at the Belarusian State University in Minsk. He earns his PhD for his research in the field of decision support systems and artificial intelligence. The Belarusian law was changed especially for him so that […]
This is an extension to our previous blogpost about how to use Twitter and Twitter hashtags for business. Today we’re going to look at links in Tweets. Now of course tweeting links is not that difficult, but tweeting with optimal impact requires you to pay attention to a few details which you are going to find […]
Chances are you already have a Twitter account – or if you don’t you can get set up in a few minutes – but how do you use this effectively? First you have to find your sources by finding and following others to grow your reach. Secondly, you have to check it often and pay […]
Recent Comments