What is eWOM or electronic word of mouth? Electronic Word of Mouth (eWOM) is a form of buzz marketing and it can become viral if the message is persuasive or funny enough. In eWOM we focus on person-to-person contacts that happen on the internet. You may think this is new but in fact it’s the […]
Everyone is talking about social media and companies are using the new media to their advantage. Sure you don’t want to be left behind but how do you start? Or perhaps… you shouldn’t start just yet! It’s so easy to create an account on Twitter, Facebook, Pinterest or Google Plus and to add social media sharing […]
The rise of social media has turned our world upside down. Before only companies were publishing information but now everyone can ventilate their views and opinions on the web. People are writing blog post, comments on those of others, write reviews, post on forums, and tweet about all sorts of topics. This generates a wealth […]
Last week we showed how BuzzTalk’s publishing interface selects the best articles for curating content. This week’s blog post is about what to do next. Every time you have written your own article or selected a third party article that you think is valuable for your target audience, you need to promote this via social […]
With the internet it’s easier and more cost effective to get ideas published than ever before. It has changed the traditional rules of competition for public attention. But as this is a very competitive world it gets harder and harder to get ideas noticed and propagated. This blog post explores which factors predict which ideas […]
Social media and politics Today, as a business, it’s pertinent to have a social media campaign when you want to be known and loved. And ever since president Obama brought social media to the spotlight in 2008, political parties have also embraced social networking. Nowadays about every Dutch political party has their own Facebook fan […]
What is content curation and why do we need it? Every day we are confronted with an enormous amount of information. Not everything is relevant to us or interesting or even unique. You may be thinking about an information diet, about restricting information, abandoning social media and avoiding your inbox. However, this is not the […]
The importance of information in business is higher than ever. We’re living in a global economy and your next competitor can come from anywhere in the world. You need to stay on top of what is happening in your field. But how do you do that? Access to information nowadays is not the problem. But […]
Reputation management is about two key factors: understanding your brand and influencing your brand to reach a positive reputation. You want to be a trustworthy brand for your clients, prospects, business partners, stock holders, journalists, co-workers and prospective employers. Marketers used to control the conversation, but now power shifts to the crowd Traditional media such […]
Last week we introduced content marketing as the preferable alternative to interruption marketing. Interruption marketing is about cold calling and advertisements. Content marketing is about creating valuable content that targets the problems of your market. By doing so you become the thought leader, the go-to-company when a solution is needed. Where does BuzzTalk come in? […]
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