Can you ever have too much knowledge? Or can what you do know get in the way of what you do not yet know? Market information, about preferences of clients and about competitors is necessary for decision making and successful management of a company. In this article we will investigate the three greatest threats to the […]
To monitor developments in your industry you may want to look outside your own country and outside your own language. Especially if you want to see changes coming. But how many languages should you monitor? “More is better”, people often think but being complete comes at a cost that probably isn’t justified by the extra […]
Remember internet 1.0 when only companies and organizations could publish? Internet 2.0 changed that enabling everyone to not only interact with content, making it more relevant and lively, but also become a publisher themselves. And now we’re in internet 3.0 where we get the chance to analyze all of the content published to gain insight […]
While most people in the U.S. and Europe are familiarized with graphs and charts during their secondary education, it is the rare person who continues to use this skill throughout the rest of their working life. In later life, the vast majority of these people become unaccustomed to the information being conveyed in these charts […]
As they say, content is still king on the online platform. Google needs fresh and informative content on your website in order for it to rank higher. That is why every business owner is always looking to make sure they get the most out of the content they post on their sites and blogs. If […]
With corporations often having offices in different countries, it is difficult to keep everyone updated on new industry trends as they are happening. Major changes can happen on a daily basis, changes that can make or break your position in the industry, it is essential that all employees are updated regularly on these industry changes. Time […]
Industry knowledge and sales results usually go hand in hand. Often, simply asking a well thought question will demonstrate your industry knowledge at a higher level than generalized statements that aren’t specific to the company you’re pitching. By asking the right questions you can demonstrate your knowledge of the industry while finding out your potential […]
In today’s competitive marketplace, measuring customer satisfaction is a key factor in setting yourself apart from the competition. Evaluating customer satisfaction by monitoring social media allows you to improve your product or service and public image. It also allows you to provide exceptional customer service which is important in building customer loyalty. Read on to find […]
People are remembered for the predictions that are spot-on, while the ubiquitous predictions that are completely off are usually forgotten. Steven Lewitt and Stephen Dubnet, the writers of Freakonomics, argue in their latest book How to think like a freak that it’s probably best to make a lot of predictions. The risk of making a […]
Today you’ll learn that setting up and maintaining a digital magazine is so quick and easy; you can be up-to-date every day. Note: This is part two of an article written by Herman Vissia, phD., CEO of Byelex and developer of BuzzTalk. Click here if you missed part one. Setting up your digital magazine First […]
The world of advertising has changed. Consumers are becoming more tech-savvy every year and like to be in control of the kind of information they are consuming, in what form and at what time. In this blogpost we propose a modern method for reaching your target audience. A method that is both unintrusive as well […]
Today we’re comparing three soft drink brands: Coca Cola, Pepsi and Red Bull. All are big names in the beverages industry. We’ll use BuzzTalk’s benchmark tool to find out which brand is talked about the most and how people feel about this brand. As you probably know it’s not enough if people talk about your […]
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