To monitor developments in your industry you may want to look outside your own country and outside your own language. Especially if you want to see changes coming.
But how many languages should you monitor?
“More is better”, people often think but being complete comes at a cost that probably isn’t justified by the extra value. Our planet counts 7102 different languages. To monitor all languages would be very expensive and time-consuming. In business, to make better decisions, you don’t need to be that complete. You just need to be smart and balance your investment and time with the results you get.
These 23 languages will get you a long way
“There are at least 7,102 known languages alive in the world today. […] 23 languages make up the native tongue of 4.1 billion people. We represent each language within black borders and then provide the numbers of native speakers (in millions) by country. The colour of these countries shows how languages have taken root in many different regions.” Source: Alberto Lucas López
This infograph is based on data from Ethnologue, a comprehensive reference work cataloging all of the world’s known living languages since 1951. You can view this infographic at full size at ZME Science.
Currently 33 languages are available in BuzzTalk
Currently we monitor 33 languages with BuzzTalk. The ones that are used the most are immediately visible. For other languages such as Arabic, Chinese or Hindi you can just click on the ‘More languages’ button and add them to your search.
What’s special in BuzzTalk is that you create searches without having to speak the language yourself. Also, the resulting publications are translated to English enabling you to monitor developments in foreign languages.
What languages do you use most when you monitor developments in your market? You can leave your answer in the comments section below.
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