The world is changing… but this is not news. In fact, change is the only constant! As far back as 500 BC it was Buddha who said: “Everything changes, nothing remains without change”. We, as humans, are very successful in adapting to change. But we fear it nonetheless as it’s warm and safe in our […]
Electronic word of mouth can be more cost effective than hiring a PR agency or advertise in news papers, but it’s not easy. If no one shares your messages nothing will happen. In our last blog post we wrote ‘Trigger an emotion and your content gets shared and retweeted’. Now we’ll digg a little deeper in […]
Millions of people are connected via a diversity of social media. This digital connectivity makes it possible for a news item to spread fast or even go viral. But since we are overloaded with so many messages each day we won’t easily share or retweet a message unless… it’s very interesting, creates a chance for […]
You can learn valuable lessons from benchmarking, comparing yourself with your competitors and seeing who’s influential on which media types and sources. As you’ll probably know, earned buzz and online fans are correlated with brand value. If not, just read our blog ‘Buzz means money as more buzz equals more brand value‘. Today we’ll demo […]
Strukton is a Dutch technology provider for rail systems, with areas of expertise that include rail infrastructure, rail vehicles and mobility systems. And this week… Strukton is all over the news. Strukton awarded large turnkey metro project Strukton has been awarded a contract by Arriyadh Development Authority. It’s their biggest deal ever. In 5 years Strukton […]
A lot of BuzzTalk clients use the application to monitor their brand name and mainly look at the volume of the buzz. This usually is a good start and you’ll learn who is saying what, which sources matter most and which influencers you should be concerned about. However… there’s more. To interpret data you need […]
BuzzTalk has been ultimately developed to understand the world as we know it. To answer the who?, what? where? and when? questions concerning any topic you can think of. With BuzzTalk you can for instance monitor trends and emerging technologies. Today we’ll demonstrate how you can use BuzzTalk to get up to speed on unfamiliair […]
Our quest is to learn computers how to read and understand human language. Not an easy task since we speak different languages across the globe, use proverbs and sayings and try to be funny or sarcastic. In today’s blogpost we’re going to use BuzzTalk to find a set of publications around a particular subject and […]
It represents quite a few IT challenges to capture, store, search, structure and visualize these data. However, the real challenge lies elsewhere. In how organizations, like yourself, can extract value from it for yourself and your clients. The opportunity big data presents Last year we published a blog post about the enormous amount of data […]
You can only manage what you measure; an old and true cliche but it’s a little more complicated than that. In our last blogpost we focused on Advertising Value Equivalency and how your conclusions can be wrong if you focus on stand-alone measurements and fail to examine the context. Today we’re going to talk a […]
In our last blogpost we witnessed the excitement before the release of the new Coca Cola commercial marking the countdown to the holidays. This time we’re going to zoom in on Coca Cola’s advertising value and we’re going to focus on one country only in this example. We’ll demonstrate that the Advertising Value Equivalency can […]
Detecting patterns in Twitter using mood state analysis Success in advertising means people get excited about your brand. Today we’ll show you an example of a company that’s very successful at this for many years and how we can demonstrate this using mood state analysis via BuzzTalk. Analyzing a BuzzReport for Coca Cola we noticed […]
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