What is content curation and why do we need it? Every day we are confronted with an enormous amount of information. Not everything is relevant to us or interesting or even unique. You may be thinking about an information diet, about restricting information, abandoning social media and avoiding your inbox. However, this is not the […]
The importance of information in business is higher than ever. We’re living in a global economy and your next competitor can come from anywhere in the world. You need to stay on top of what is happening in your field. But how do you do that? Access to information nowadays is not the problem. But […]
Reputation management is about two key factors: understanding your brand and influencing your brand to reach a positive reputation. You want to be a trustworthy brand for your clients, prospects, business partners, stock holders, journalists, co-workers and prospective employers. Marketers used to control the conversation, but now power shifts to the crowd Traditional media such […]
Last week we introduced content marketing as the preferable alternative to interruption marketing. Interruption marketing is about cold calling and advertisements. Content marketing is about creating valuable content that targets the problems of your market. By doing so you become the thought leader, the go-to-company when a solution is needed. Where does BuzzTalk come in? […]
From interruption marketing to attraction marketing We’ve all paved the way for content marketing as we turned away from commercials. We just grew tired of advertisements which reached us when we weren’t looking for them. This is why it’s called interruption marketing. It’s an international phenomenon. The US has their CAN-SPAM act since 2003 to […]
If you believe in the Mayan Calendar our world is going to end this year. However, if you believe we will still be there you may want to have some better means of predicting the future. The web has come to reflect the world Twitter has become very popular in the marketing world because of […]
How much data is generated every minute? Data never sleeps. It’s generated every minute across different platforms as you can see in the infographic below by Domo and Column Five Media. Having a hard time catching up with mail after a long weekend? No wonder, as 204,166,667 e-mail messages are sent very minute. Some of […]
What are filter bubbles and are you stuck in one? Information abundance, or information overload, leads to filtering. You do need filters since the amount of data is too overwhelming. However, do you know who is doing the filtering for you? It may be so that your behavior dictates what is being left out. This […]
Do you know who is talking about your brand and what they are saying? Consumers are constantly online via their smart devices and this constant connectivity has made them more vocal than ever before. As always word of mouth is very influential but these days word of mouth is influencing decision-making just about everywhere. This […]
Why would you want to find digital influencers? As more and more people start using Twitter the relevance for companies is rising. Word of mouth is becoming a tangible form of consumer influence and businesses will be creating and using their own Twitter account to tap into this. Now everyone is getting connected on multiple […]
Some people think Twitter is about sharing pointless little messages or about self promotion. However, there’s more to Twitter than this! Whilst a study by Pear Analytics in 2009 estimated that 40% of Twitter messages are just ‘babble’, this means that 60% isn’t. And you can take advantage of that. You can use Twitter to […]
Can you keep up in your business or do you experience information overload? “Between the dawn of civilization through 2003 about 5 exabytes of information was created. Now, that much information created every 2 days.”, says Eric Schmidt (CEO of Google until 2011). No wonder we suffer from information overload, or do we? The bulk […]
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