Electronic word of mouth can be more cost effective than hiring a PR agency or advertise in news papers, but it’s not easy. If no one shares your messages nothing will happen. In our last blog post we wrote ‘Trigger an emotion and your content gets shared and retweeted’. Now we’ll digg a little deeper in […]
It represents quite a few IT challenges to capture, store, search, structure and visualize these data. However, the real challenge lies elsewhere. In how organizations, like yourself, can extract value from it for yourself and your clients. The opportunity big data presents Last year we published a blog post about the enormous amount of data […]
Social media and politics Today, as a business, it’s pertinent to have a social media campaign when you want to be known and loved. And ever since president Obama brought social media to the spotlight in 2008, political parties have also embraced social networking. Nowadays about every Dutch political party has their own Facebook fan […]
The importance of information in business is higher than ever. We’re living in a global economy and your next competitor can come from anywhere in the world. You need to stay on top of what is happening in your field. But how do you do that? Access to information nowadays is not the problem. But […]
If you believe in the Mayan Calendar our world is going to end this year. However, if you believe we will still be there you may want to have some better means of predicting the future. The web has come to reflect the world Twitter has become very popular in the marketing world because of […]
How much data is generated every minute? Data never sleeps. It’s generated every minute across different platforms as you can see in the infographic below by Domo and Column Five Media. Having a hard time catching up with mail after a long weekend? No wonder, as 204,166,667 e-mail messages are sent very minute. Some of […]
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