While most people in the U.S. and Europe are familiarized with graphs and charts during their secondary education, it is the rare person who continues to use this skill throughout the rest of their working life. In later life, the vast majority of these people become unaccustomed to the information being conveyed in these charts […]
It represents quite a few IT challenges to capture, store, search, structure and visualize these data. However, the real challenge lies elsewhere. In how organizations, like yourself, can extract value from it for yourself and your clients. The opportunity big data presents Last year we published a blog post about the enormous amount of data […]
You can only manage what you measure; an old and true cliche but it’s a little more complicated than that. In our last blogpost we focused on Advertising Value Equivalency and how your conclusions can be wrong if you focus on stand-alone measurements and fail to examine the context. Today we’re going to talk a […]
If you believe in the Mayan Calendar our world is going to end this year. However, if you believe we will still be there you may want to have some better means of predicting the future. The web has come to reflect the world Twitter has become very popular in the marketing world because of […]
Recent Comments