Remember internet 1.0 when only companies and organizations could publish? Internet 2.0 changed that enabling everyone to not only interact with content, making it more relevant and lively, but also become a publisher themselves. And now we’re in internet 3.0 where we get the chance to analyze all of the content published to gain insight […]
While most people in the U.S. and Europe are familiarized with graphs and charts during their secondary education, it is the rare person who continues to use this skill throughout the rest of their working life. In later life, the vast majority of these people become unaccustomed to the information being conveyed in these charts […]
A lot of BuzzTalk clients use the application to monitor their brand name and mainly look at the volume of the buzz. This usually is a good start and you’ll learn who is saying what, which sources matter most and which influencers you should be concerned about. However… there’s more. To interpret data you need […]
It represents quite a few IT challenges to capture, store, search, structure and visualize these data. However, the real challenge lies elsewhere. In how organizations, like yourself, can extract value from it for yourself and your clients. The opportunity big data presents Last year we published a blog post about the enormous amount of data […]
You can only manage what you measure; an old and true cliche but it’s a little more complicated than that. In our last blogpost we focused on Advertising Value Equivalency and how your conclusions can be wrong if you focus on stand-alone measurements and fail to examine the context. Today we’re going to talk a […]
Today is a special day for us since Herman Vissia, founder of BuzzTalk and CEO of Byelex, is completing his Ph.D. at the Belarusian State University in Minsk. He earns his PhD for his research in the field of decision support systems and artificial intelligence. The Belarusian law was changed especially for him so that […]
How much data is generated every minute? Data never sleeps. It’s generated every minute across different platforms as you can see in the infographic below by Domo and Column Five Media. Having a hard time catching up with mail after a long weekend? No wonder, as 204,166,667 e-mail messages are sent very minute. Some of […]
Some people think Twitter is about sharing pointless little messages or about self promotion. However, there’s more to Twitter than this! Whilst a study by Pear Analytics in 2009 estimated that 40% of Twitter messages are just ‘babble’, this means that 60% isn’t. And you can take advantage of that. You can use Twitter to […]
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