Millions of people are connected via a diversity of social media. This digital connectivity makes it possible for a news item to spread fast or even go viral. But since we are overloaded with so many messages each day we won’t easily share or retweet a message unless… it’s very interesting, creates a chance for […]
What is an online community? An online community, sometimes called a ‘virtual community’, is a group of like-minded individuals connected by online interactions. It’s members enable the existence of the community by sharing information and helping each other. Online communities can be found on forums, weblogs and social network sites. The theme of the community […]
Reputation management is about two key factors: understanding your brand and influencing your brand to reach a positive reputation. You want to be a trustworthy brand for your clients, prospects, business partners, stock holders, journalists, co-workers and prospective employers. Marketers used to control the conversation, but now power shifts to the crowd Traditional media such […]
Why would you want to find digital influencers? As more and more people start using Twitter the relevance for companies is rising. Word of mouth is becoming a tangible form of consumer influence and businesses will be creating and using their own Twitter account to tap into this. Now everyone is getting connected on multiple […]
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