You can learn valuable lessons from benchmarking, comparing yourself with your competitors and seeing who’s influential on which media types and sources. As you’ll probably know, earned buzz and online fans are correlated with brand value. If not, just read our blog ‘Buzz means money as more buzz equals more brand value‘. Today we’ll demo […]
In this blogpost we highlight a scientific article “Sponsoring, Brand Value and Social Media” that was published in december 2012 by Zauner et al. to see whether we can draw any conclusions from this that may help companies in their marketing. Various scientific disciplines, ranging from sociology to marketing, show interest in the relevance of […]
The rise of social media has turned our world upside down. Before only companies were publishing information but now everyone can ventilate their views and opinions on the web. People are writing blog post, comments on those of others, write reviews, post on forums, and tweet about all sorts of topics. This generates a wealth […]
Reputation management is about two key factors: understanding your brand and influencing your brand to reach a positive reputation. You want to be a trustworthy brand for your clients, prospects, business partners, stock holders, journalists, co-workers and prospective employers. Marketers used to control the conversation, but now power shifts to the crowd Traditional media such […]
Recent Comments