People are remembered for the predictions that are spot-on, while the ubiquitous predictions that are completely off are usually forgotten. Steven Lewitt and Stephen Dubnet, the writers of Freakonomics, argue in their latest book How to think like a freak that it’s probably best to make a lot of predictions. The risk of making a […]
Today we’re comparing three soft drink brands: Coca Cola, Pepsi and Red Bull. All are big names in the beverages industry. We’ll use BuzzTalk’s benchmark tool to find out which brand is talked about the most and how people feel about this brand. As you probably know it’s not enough if people talk about your […]
BuzzTalk has been ultimately developed to understand the world as we know it. To answer the who?, what? where? and when? questions concerning any topic you can think of. With BuzzTalk you can for instance monitor trends and emerging technologies. Today we’ll demonstrate how you can use BuzzTalk to get up to speed on unfamiliair […]
In this blogpost we highlight a scientific article “Sponsoring, Brand Value and Social Media” that was published in december 2012 by Zauner et al. to see whether we can draw any conclusions from this that may help companies in their marketing. Various scientific disciplines, ranging from sociology to marketing, show interest in the relevance of […]
The rise of social media has turned our world upside down. Before only companies were publishing information but now everyone can ventilate their views and opinions on the web. People are writing blog post, comments on those of others, write reviews, post on forums, and tweet about all sorts of topics. This generates a wealth […]
If you believe in the Mayan Calendar our world is going to end this year. However, if you believe we will still be there you may want to have some better means of predicting the future. The web has come to reflect the world Twitter has become very popular in the marketing world because of […]
Some people think Twitter is about sharing pointless little messages or about self promotion. However, there’s more to Twitter than this! Whilst a study by Pear Analytics in 2009 estimated that 40% of Twitter messages are just ‘babble’, this means that 60% isn’t. And you can take advantage of that. You can use Twitter to […]
What is sentiment? Sentiment is the tone of voice in which a particular document was written. We as humans have usually have no problems determining the sentiment of documents. As we read a text we just know whether it’s positive or negative. We’ve learned that certain words are indicative of a positive sentiment. These are […]
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