Our quest is to learn computers how to read and understand human language. Not an easy task since we speak different languages across the globe, use proverbs and sayings and try to be funny or sarcastic. In today’s blogpost we’re going to use BuzzTalk to find a set of publications around a particular subject and […]
Detecting patterns in Twitter using mood state analysis Success in advertising means people get excited about your brand. Today we’ll show you an example of a company that’s very successful at this for many years and how we can demonstrate this using mood state analysis via BuzzTalk. Analyzing a BuzzReport for Coca Cola we noticed […]
What is an online community? An online community, sometimes called a ‘virtual community’, is a group of like-minded individuals connected by online interactions. It’s members enable the existence of the community by sharing information and helping each other. Online communities can be found on forums, weblogs and social network sites. The theme of the community […]
This is an extension to our previous blogpost about how to use Twitter and Twitter hashtags for business. Today we’re going to look at links in Tweets. Now of course tweeting links is not that difficult, but tweeting with optimal impact requires you to pay attention to a few details which you are going to find […]
Chances are you already have a Twitter account – or if you don’t you can get set up in a few minutes – but how do you use this effectively? First you have to find your sources by finding and following others to grow your reach. Secondly, you have to check it often and pay […]
Last week we showed how BuzzTalk’s publishing interface selects the best articles for curating content. This week’s blog post is about what to do next. Every time you have written your own article or selected a third party article that you think is valuable for your target audience, you need to promote this via social […]
Social media and politics Today, as a business, it’s pertinent to have a social media campaign when you want to be known and loved. And ever since president Obama brought social media to the spotlight in 2008, political parties have also embraced social networking. Nowadays about every Dutch political party has their own Facebook fan […]
What is content curation and why do we need it? Every day we are confronted with an enormous amount of information. Not everything is relevant to us or interesting or even unique. You may be thinking about an information diet, about restricting information, abandoning social media and avoiding your inbox. However, this is not the […]
Last week we introduced content marketing as the preferable alternative to interruption marketing. Interruption marketing is about cold calling and advertisements. Content marketing is about creating valuable content that targets the problems of your market. By doing so you become the thought leader, the go-to-company when a solution is needed. Where does BuzzTalk come in? […]
If you believe in the Mayan Calendar our world is going to end this year. However, if you believe we will still be there you may want to have some better means of predicting the future. The web has come to reflect the world Twitter has become very popular in the marketing world because of […]
Why would you want to find digital influencers? As more and more people start using Twitter the relevance for companies is rising. Word of mouth is becoming a tangible form of consumer influence and businesses will be creating and using their own Twitter account to tap into this. Now everyone is getting connected on multiple […]
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