Explore BuzzTalk

How does BuzzTalk help?

You can use BuzzTalk as an advanced content discovery and market intelligence instrument

  • We live in an era of information abundance. Every few months the information on the internet doubles. It gets harder and harder to keep up. But it’s not about keeping up with all that is published. It’s about discovering the value that lies within all those data.

    BuzzTalk captures all new publications surrounding a certain theme. Each publication is tagged according to mood state, sentiment and various facts. This way you can use BuzzTalk as an advanced content discovery and market intelligence instrument.

  • How does BuzzTalk help?

    BuzzTalk is offered to companies as a SaaS model (Software as a Service) and it will answer questions such as:

    • What are people writing about my brand, product, organization or CEO?
    • What are important trends in my industry?
    • What are the big events in my market sector?
    • When and where are people discussing my brand?
    • Who are relevant influencers in my industry?
    • How does our share of voice compare to our competitors’?

  • Media Analytics

    By adding media analytics, empowered by BuzzTalk, to your business processes you can access and analyze the data flows easily and quickly, and take action. BuzzTalk gives you unprecedented access to unstructured, textual data.

    BuzzTalk allows you to operate at different levels of aggregation: branch of industry, market segments, companies, brands and even to retrieve and focus on individual documents and tweets. So you can monitor and analyze the buzz around your industry at large as well as about specific brands to observe and analyze opinions, sentiments and moods.

    The results can complement existing information, enhance your understanding of the market, and support planning, operational and strategic decision making and action.

Rich Data Sources

The emerging social media offer you a great opportunity to improve your business. There are four main streams of raw data: news sites (journalists), scientific journals (scientists), blogs (opinion leaders) and social media (Tweets and Facebook status updates). Most data, however, are unstructured and textual in nature, and far too big for the human brain to handle.